Facebook Marketing - Beyond Geographical Limits
Facebook has 1.56 billion users every day that is 20 % of the world’s population. The rough estimate is enough to understand how every business needs a Facebook presence. As per an estimate, it is found that an average human being spends almost 1 hour daily on facebook which is again a major reason to market yourself on this social media platform.
Before we deep dive to understand that how does facebook marketing work let’s understand the conceptual idea of this tool. As we know that it is very important to understand the needs of your target audience and provide them with a solution. So why not through a platform where they spend the majority of their time.
HOW DOES FACEBOOK MARKETING WORK
Facebook is full of features to get the insights of your customers their preferences, age group and what type of content they like. All the above information can be useful to build a long term relationship or loyalty with your customers.
If we talk of numbers there are 7 million people who are promoting their business via facebook pages. So the first crucial step of marketing is to create a facebook page of your business. Pages are similar to your profiles but tell people about your business, you can join any Facebook page by liking it. Creating a page is more convenient and is always considered as a better option than the profile of your business.
The foremost step after creating a facebook page is to add a profile picture. Profile picture gives you a recognization and creates the first impression about your business for whoever visits your page.
The add to description option on your page speaks all about your business. Try to be precise and succinct at the same time when it comes to describing your business.
Give a unique username to your page. Your username will appear in your custom Facebook URL making easy for people to search you and remember you.
Once you are done with the aesthetic portion of your page try to place a call to action button on your page. This helps your clients to get directly get in touch with you through E-mail or Call.
TIPS FOR CREATING EFFECTIVE FACEBOOK MARKETING STRATEGY
1. IDENTIFY YOUR AUDIENCE
The foremost thing to cater to the right target audience is to understand that who your target audience is. Facebook has got a tool called audience insights which helps you understand who your target audience . The idea behind this was to help advertisers target their ads better, but it’s also a great tool for social media managers and content creators to determine the type of content their audience is looking for.
2. CREATE SOCIAL MEDIA CONTENT CALENDAR
There is a lot of work on social media from creating new content to responding to all the comments and get in touch with brands and staying updated with the market trends. When you are juggling between all this try to create a social media calendar. This will give you an idea when to come with a new post, live sessions and when to reply to all the comments on your posts.
3. MAKE USE OF FACEBOOK BOTS
An option of facebook messenger is a great tool to directly communicate with your customers. For instance, there are 1.3 billion active users on messenger. Facebook bots are a form of artificial intelligence and they make the shopping and customer support processes much smoother, eliminating the need to scroll through pages and pages of product choices or talk on the phone with a customer service rep. As a report published by Hubspot says that 47% of people are interested in buying items from a bot.
Facebook is a vast ocean of millions of active users who are waiting for you to reach them. Unleash this opportunity and hope the above tips help you make effective use of Facebook Marketing as a tool.